AI is about to start booking travel. Make sure it can book you.
Travelers already ask ChatGPT, Claude and Gemini where to stay. Soon they'll just say “book it”, and the assistant will. The big AI and payment companies are building exactly that right now: assistants that find a place, check it fits, and pay for it on the traveler's behalf.
Agents can only book what they can read, trust and pay
A listing page made for people to scroll through isn't enough. An agent needs exact facts, like which room has the bunk beds, whether there are stairs, and how many dogs are allowed. It also needs live availability, a firm price, and a way to pay. Today the big booking sites hold all of that, so when an agent books your place, it books through them, and you give up 15–20% of every stay in fees.
This is your chance to sell directly
Direct bookings have always been hard for independent hosts because guests couldn't find you. Agents change that. They search everywhere, compare honestly, and book whatever fits best, and they don't care which website it's on. The hosts agents can book directly first are the ones they'll learn to recommend.
Keep your Airbnb and Vrbo listings: they still bring most travelers today. Threshold adds a direct channel next to them, and keeps your calendars in sync so a booking anywhere closes the dates everywhere.
What a direct booking is worth
Take a week at $200 a night with a $150 cleaning fee. Booked directly through Threshold, the guest pays the same total they would on the booking site, and you keep $190–$230 more for that one week. Ten direct weeks a year is roughly $2,100 more in your pocket.
Before taxes. Booking-site fees are typical published rates; yours may differ. Direct bookings include card processing (2.9% + 30¢). Threshold charges no fee. You can also pass part of the savings to guests, so agents see a lower price than on the booking sites. You choose on your Pricing tab.
Threshold is how you get ready
Described for agents
Your place in the detail agents match on, checked by a person, so assistants can trust it and recommend it.
Live and bookable
A live calendar and firm prices any AI assistant can read, with requests or instant book, your choice.
Paid directly
Card payments built in. No booking fees, for you or your guests.
Get ready in about 10 minutes
Paste your existing listing, connect your calendar, and set your prices. A person reviews your listing, and then any AI agent can book you directly.
List your place